Sobre
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1962: Creation
The first pair of Havaianas were inspired by the traditional Japanese sandal zōri. But instead of rice straw, they were made of soft and sturdy rubber – that's why their soles have the texture of rice grains.
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1966: Patent
Yes, Havaianas invented flip-flops and we can prove it! In this year, Alpargatas, the company that owns Havaianas, registered the patent for the sandal model that had no precedents in the market until then.
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1994: Color innovation
When Havaianas only existed in the traditional model, people came up with the idea of reversing the side of the sole to make them monochromatic. Then the Havaianas Top were created, a bestseller to this day.
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1995: Print innovation
This is where the first printed sandals were launched. The first design was the hibiscus flower, characteristic of Hawaii and which has everything to do with summer. Since then, we have not stopped launching collections with printed models.
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1998: Brasil Family
As a good luck charm for the Brazilian football team, Havaianas launches a limited edition with the country's flag on the straps. Brazilians are so passionate about football that the new model became a hit!
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2003: At the Oscars
And the Oscar goes to... Havaianas! In this year, the most important film ceremony in the world gave the winners a pair of sandals from the brand.
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2010: Soul Collection
Europe is the first region to receive the models from the Soul Collection, the line of rubber slippers with soles as comfortable as flip-flops.
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2011: Disney
In a collaboration with Disney, Havaianas launches exclusive magical models. Now the most beloved characters from animated films were also on everyone's favorite sandals.
2020: New Era Havaianas
Havaianas presents Tradi Zori, a streetwear model that draws inspiration from the past to create a futuristic sandal. Speaking of the future, the world has changed and Havaianas has adopted the mission of bringing out the best version of you – as expressed in its new slogan "Designed for a free life".